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  • Big companies vs Small brands – Reasons to shop small

    THE IMPORTANCE OF SUPPORTING SMALL BUSINESSES

    Consumers are beginning to question the morality of shopping with retail giants and turning to small businesses for a more guilt-free retail experience. Large companies are being exposed due to their lack of transparency within supply chains, reports of abused workers rights and the general negative effects of mass production on the environment.

    So before we begin: what constitutes a big or small company? Factors that can determine a company’s size are relative to things such as the number of employees or the scale of which the business is operating.

     

    SMALL BUSINESS DEFINITION

    In the UK, the definition of an SME (Small and Medium Enterprise) is a company that employs between 0-249 people. This definition can differ worldwide, for example, in the US, a small business is classified when employing 500 or fewer employees.

    At the beginning of 2019, there were 5.9 million SMEs in the UK and within that, 95% of those were micro-businesses that employ between 0-10 people. For example here at The Emperor’s Old Clothes, we have a constant circulation of fewer than ten employees which includes a member of our traineeship program.

    In the UK SMEs make up 99% of all private companies in which 17% of these are either female-owned or have a female majority team! Not only this but, according to research published by the House of Commons Library, female-run small businesses have been estimated to contribute around £85 billion into the economy.

    BIG BUSINESS DEFINITION

    Big businesses are classed as those that operate on a significantly larger scale, in terms of market, profit, quantity and rate of production – “an economic group consisting of large profit-making corporations especially with regard to their influence on social or political policy.”  In the UK there are 8000 recorded ‘big businesses’ in which 250 people or more are employed constituting for 0.1% of all businesses in the UK as well as being responsible for providing 40% of employment.

     

    Listed below are just a few factors as to why it is important to shop small:

    SUPPORTING THE LOCAL ECONOMY

    By contributing to just over half of the UK business turnover (a figure that is on the rise), SMEs are integral to the growth of the UK economy. It has been found that for every £1.00 that is spent in a small business, 63p of that is deposited back into the local economy!

    In regards to the retail sector specifically: small fashion/retail businesses that operate in the UK, total to just less than 10% of all small businesses whilst generating 33.7% of turnover made by all industries as a whole. Not only do they open up job opportunities within local communities, but SMEs also contribute to driving commerce to the surrounding small business owners.

    POSITIVE WORKING ENVIRONMENTS + THE LIVING WAGE

    Positive working environments are more likely to be prioritised in smaller businesses, due to the insular nature of the working environment which generally causes for closer relationships between team members. In larger companies, more defined hierarchies are put in place in which communication can be lost between management and staff.

    According to the findings from the 2013 Federation of Small Businesses (FSB) survey, skilled workers are more likely to be recognised within smaller teams as it was discovered that 49% of SME owners in the UK already pay staff a minimum of the Living Wage. Here at Emperor’s, we are proud to be one of the 500+ UK living wage employers in Brighton!

    Large fast fashion companies are renowned for using cheap labour to manufacture garments at an increased rate in order to satisfy the mass market. With around 40 million garment workers in the world, each of these individuals will more than likely experience a level of mistreatment whether that’s low wages, poor working conditions, subject to physical abuse and human trafficking. Particularly during the COVID-19 pandemic, workers are more vulnerable than ever and are not being protected and supported by their employers.

    ENVIRONMENTAL IMPACT

    Smaller operations tend to prioritise sustainability within business plans due to supply chains being less complex and more manageable than large companies. SMEs are finding ways to be kinder to the planet by going paperless, eradicating offices and enforcing mobile working as well as collaborating with other companies that offer sustainable packaging.
    For example, here at Emperor’s we enforce a zero-waste policy and have recently partnered with Repack which provides a circular packaging option to customers when they order from us online – you can find out more over on our RePack blog post.

    Larger retail companies produce garments at a colossal rate in order to satisfy investors financial targets and the mass market. Fast-fashion giant, H&M has experienced the repercussions of over-production after recently being exposed for their £4 billion inventory issue. This is a prime example of corporate businesses prioritising profit over the livelihood of the people involved in relentless supply chains and the negative impact on the environment.

    UNIQUE SHOPPING EXPERIENCE

    Small businesses work with their customers to provide a more tailored service or unique retail experience in order to achieve a solid reputation. Whether this means targeting a more diverse market or being more inclusive of a wider demographic in terms of size, skin colour and ability.

    We pride ourselves on communicating with our audience and welcoming customer feedback in order to sustain the quality of our service at The Emperor’s Old Clothes. Whether this is through Instagram polls, personal DMs or product reviews, it is important for us to be constantly evolving as a company to sustain the quality of our service.

    SMALL BUSINESSES NEED YOU

    Especially during the context of COVID-19, it is crucial to support small and local businesses as they simply cannot survive without the support of its customers. At Emperor’s, we value each and every one of our customers that can offer support where they can whether that’s following and sharing us on social media or ordering a ready to wear or design your own garment.

    As consumers, we can work together to shift the power of exploitative big businesses into the hands of responsible small business owners. A simple mindset to adapt is before you make any type of purchase, try and source the same or similar product from a small or independent company rather than a large brand!

    Help others discover more independent labels by commenting below 5 of your favourite small businesses.

    Written by Cressida Drummond-Hill, Marketing Assistant; edited by Cecily Blondel, Owner

    There are no products

    GARMENT DIMENSIONS

    Top length:
    UK 6-8 / EUR 34 / US 2-4 = length from centre of collarbone 11.5” / 29cm″

    UK 10-12 / EUR 36 / US 6-8 = length from centre of collarbone 12” / 30.5cm″

    UK 12-14 / EUR 38 / US 10-12 = length from centre of collarbone 12″ / 30.5cm″

    UK 14-16 / EUR 40 / US 12-14 = length from centre of collarbone 14” / 35.5cm″

    UK 18-20 / EUR 44 / US 16-18 = length from centre of collarbone 16.5” / 42cm″

    UK 22-24 / EUR 50 / US 20-22 = length from centre of collarbone 16.5” / 42cm″

    UK 26-28 / EUR 56 / US 24-26 = length from centre of collarbone 17.75” / 45cm″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 34 / US 0-2 = length from waist 33.5″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 33.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 33.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 34.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 36″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 36″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 36″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 36″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Shorts length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 15″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 15″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 15″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 15″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 15.5″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 21″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 21″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 21″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 27″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 27″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 27″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 27″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Short length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 15″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 15″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 15″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 15″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 15.5″

    UK 18-20 / EUR 50 / US 16-18 = length from waist 21″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 21″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 21″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 41″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 42″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 42″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 42″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 42″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 42″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 42″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 42″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 34 / US 0-2 = length from waist 33.5″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 33.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 33.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 34.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 36″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 36″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 36″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Shorts length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 15″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 15″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 15″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 15″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 15.5″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 21″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 21″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 21″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 17.5″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 17.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 17.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 17.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 17.5″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 20″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 20.5″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 24″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 24″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 24″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 24.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 26″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 27″

    UK 26-28 / EUR 56 / US 22 = length from waist 27″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 26″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 35″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 35″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 35″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 35″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 35″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 35″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 36″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 36″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 17.5

    UK 6-8 / EUR 34 / US 2-4 = length from waist 17.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 17.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 17.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 17.5″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 20.5″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 20.5″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 26″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 25″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 24″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 24″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 24″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 24.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 26″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 27″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 24″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 24″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 24″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 24.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 26″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 27″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 27″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 25″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 33.5″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 33.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 33.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 34.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 36″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 36″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 36″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 42″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 33.5″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 33.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 33.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 34.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 36″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 36″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 36″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 36″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 27″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 27″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 27″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 27″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 26″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 34 / US 0-2 = length from waist 41″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 41″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 41.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 41.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 42″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 42″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 42″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 42″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 34 / US 0-2 = length from waist 41″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 41″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 41.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 41.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 42″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 42″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 42″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 42″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 34 / US 0-2 = length from waist 41″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 41″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 41.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 41.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 42″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 42″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 42″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 42″

    Want a specific short length? Just let us know in the order notes.

    HOW TO TAKE YOUR LEG LENGTH MEASUREMENT

    ABOVE THE KNEE

    BELOW THE KNEE

    MID-CALF

    ANKLE LENGTH

    FLOOR LENGTH
    STEP 1

    We start the leg length measurement from the waist as most of our designs are high-waisted. Locate your waistline which is the narrowest part of your torso: it’s helpful to pull your top to be tight against the body so you can locate the narrowest point.

    STEP 2

    Place the tape measure at your waistline and measure down the leg until you find the point at which you want your garment to end.

    For instance: A mini-skirt may finish above the knee whilst a pencil skirt traditionally finishes just below the knee.
    Remember it’s up to you how long you want the length of your garment to be!
    We can always take a hem up to make your garment shorter but it’s far trickier to make a garment longer so if you’re unsure it’s always safer to measure a little longer than shorter.

    HOW TO TAKE YOUR RISE MEASUREMENT

    STEP 1

    Place the tape measure at your waistline and pass the tape measure between your legs.

    STEP 2

    Where the tape measure reaches your waistline in the centre of your back is your rise measurement.

    We’d recommend getting a friend to help or to stand in front of a mirror to take this measurement to ensure you are reaching your waistline at the back and not reaching too high or too low.

    HOW TO TAKE YOUR TOP LENGTH MEASUREMENT

    Place the tape measure at the centre of your collarbones at the base of your neck and measure down the torso until you find the point at which you want your garment to end.
    Our Crop-top is designed to end around the waistline + our Tee is designed to end around the hips.

    Size Guide

    Below is our international size guide including bust, waist and hip measurements in inches & centimetres.We hope that this chart helps you find your perfect garment size with us.However, we are used to altering designs to fit customers who are in between sizes so if you have any specific requirements or need any help please don't hesitate to get in touch.
    UK EU US BUST WAIST HIPS
    4-6 32 2 32in 81.5cm 25in 63.5cm 35in 89cm
    6-8 34 4 34.5in 88cm 26.5in 67.5cm 36in 91.5cm
    10-12 36 6 36in 92cm 28in 71.5cm 38in 97cm
    12-14 38 8 40in 102cm 32in 81.5cm 42in 107cm
    14-16 40 10 44in 112cm 36.5in 93cm 47in 119.5cm
    18-20 46 14 50in 127cm 42in 106.5cm 52in 132cm
    22-24 50 18 56in 142cm 48in 122cm 58in 147cm
    26-28 56 22 62in 157.5cm 54in 137.5cm 64in 162.5cm
    30-32 62 26 68in 172.5cm 60in 152.5cm 70in 178cm

    We are in the process of extending our size range. This is quite a lengthy process for a small brand but it is something we are 100% committed to.If we don't currently go up or down to your size please get in touch with your measurements + we can create you your dream 'design your own' garment!

    Check out our guide to taking your own body measurements & our handy measuring kits

    Size Guide

    Below is our international size guide including bust, waist and hip measurements in inches & centimetres.We hope that this chart helps you find your perfect garment size with us.However, we are used to altering designs to fit customers who are in between sizes so if you have any specific requirements or need any help please don't hesitate to get in touch.
    UK EU US BUST WAIST HIPS
    4-6 32 2 32in 81.5cm 25in 63.5cm 35in 89cm
    6-8 34 4 34.5in 88cm 26.5in 67.5cm 36in 91.5cm
    10-12 36 6 36in 92cm 28in 71.5cm 38in 97cm
    12-14 38 8 40in 102cm 32in 81.5cm 42in 107cm
    14-16 40 10 44in 112cm 36.5in 93cm 47in 119.5cm
    18-20 46 14 50in 127cm 42in 106.5cm 52in 132cm
    22-24 50 18 56in 142cm 48in 122cm 58in 147cm
    26-28 56 22 62in 157.5cm 54in 137.5cm 64in 162.5cm
    30-32 62 26 68in 172.5cm 60in 152.5cm 70in 178cm

    We are in the process of extending our size range. This is quite a lengthy process for a small brand but it is something we are 100% committed to.If we don't currently go up or down to your size please get in touch with your measurements + we can create you your dream 'design your own' garment!

    Check out our guide to taking your own body measurements & our handy measuring kits

    HOW TO TAKE YOUR BICEP MEASUREMENT

    Wrap your tape measure around the widest part of your upper arm. Where the tape measure meets is your bicep measurement.

    HOW TO TAKE YOUR SLEEVE MEASUREMENT

    A. SHORT SLEEVES

    B. THREE QUARTER LENGTH SLEEVES

    STEP 1

    Place the end of the tape measure at the edge of your shoulder – just before where it starts to slope down.

    STEP 2

    Measure to where you would like your short sleeve to finish on your arm. Typically this is about one third of the way down the upper part of the arm.

    STEP 1

    Place the end of the tape measure at the edge of your shoulder – just before where it starts to slope down.

    STEP 2

    Measure to where you would like your three quarter length sleeve to finish on your arm. Typically this is about 5cm lower than your elbow.

    HOW TO TAKE YOUR HIPS MEASUREMENT

    STEP 1

    Your hip measurement is taken at the widest point of the bottom half of your body. It’s helpful to pull your trousers or skirt to be tight against the body so you can locate this widest point.
    Pass the tape measure around your back to meet at the front level with this widest point.

    STEP 2

    You want to make sure the tape measure is level all the way around the body.

    STEP 3

    Record the number of centimeters where the tape measure meets – this is your hips measurement.

    HOW TO TAKE YOUR BUST MEASUREMENT

    STEP 1

    Lift your arms and pass the tape measure around your back to meet at the front.

    STEP 2

    You want to make sure the tape measure is level all the way around the body in line with the nipple line.

    STEP 3

    Record the number of centimetres where the tape measure meets – this is your bust measurement.

    HOW TO TAKE YOUR WAIST MEASUREMENT

    STEP 1

    Your waist is the narrowest point in your torso. It’s helpful to pull your top to be tight against the body so you can locate the narrowest point. Pass the tape measure around your back to meet at the front level with this narrowest point.

    STEP 2

    Record the number of centimetres where the tape measure meets – this is your waist measurement.

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