• Sustainable Fashion Handmade In Brighton + Hove Uk

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  • Why sustainable fashion starts with a living wage

    There has been a lot of discussion surrounding the working practices fashion industry since Stacey Dooley’s documentary ‘Fashion’s Dirty Secrets’ aired recently on the BBC. As the owner and designer of a sustainable fashion brand this topic is not news but something that occurs within conversations within our team, with our customers and colleagues on a daily basis.

    A lot of incredible work is being done in raising awareness of these issues by organisations like Fashion Revolution which our followers will see regularly reposted and discussed in our social media feeds.

    But this isn’t enough.

    I believe it’s up to each and every one of us in the industry to be held accountable but also to make our individual voices heard. So today I’m going to share my story and explain why sustainable fashion starts with a living wage.

    The power of teamwork

    I’ve always wanted to be my own boss. As a young girl I showed an entrepreneurial streak selling stained glass artwork and eventually t-shirts and accessories to top up my allowance throughout secondary school and college. The independence, creative freedom and decision making all equally appealed to me.

    However it is one thing wanting to work for yourself – employing others is quite another.

    With a background in hospitality and management pre-Emperor’s I’ve experienced first-hand the benefits and power of teamwork. That wonderful flow of productivity when you & your team work hand in hand to get that project finished on time, the to and fro of ideas in creative meetings and – not to be underestimated – that support network when things don’t go to plan.

    Why sustainable fashion starts with a living wage

    For me businesses and brands aren’t about the flashy logos, the marketing and the sales pitch – they’re about the people and the message.

    When you take the leap from working solo to employing others and developing a team, it’s not just a sign that your business is growing. I believe the way you construct and manage your team is an active definition of your values and a reflection of how you think society should be. What kind of culture will you create? Are you developing a team or a staff? (There’s a difference) How will you expect your employees to treat each other? What will you prioritise – your team or your bottom line?

    There’s a lot of responsibility involved, and I don’t just mean the paperwork.

    As my business has experienced rapid growth over the last few years so has my team; going from just me to a couple of us up to a team of eight and now to a team of seven. My past experience in management has set me in good stead to keep these questions present and at the forefront of my mind throughout all the growth and changes behind the scenes in my business.

    Whilst I may not have been able to articulate it at the beginning of setting up my business a few points have been central to the ethos and culture I have wished to create behind the scenes at The Emperor’s Old Clothes:

    – To work with motivated, engaged and creative individuals
    – To make sure these individuals feel valued & appreciated
    – To ensure my team feels safe and comfortable in each others company
    – To help and encourage each other to develop our skills both as a team and as individuals
    – To contribute to the local community

    Now by no means do I think that we are perfect or that we achieve this list 100% of the time, but I’m proud of the team and workplace that I’ve built over the last few years and a large part of that is pride in being a living wage employer.

    What is the living wage?

    A living wage is defined as ‘A wage that is high enough to maintain a normal standard of living’. This meaning of ‘normal standard of living’ can obviously be debated at length and depends heavily on factors like where you live, Brighton – where we are based – having a particularly high living cost in terms of rents, tax and commodities.

    Let’s check out what this actually means for the UK (April 2018) –

    – The Minimum wage (government minimum) for under 25s = £7.38
    – National Living wage (government minimum) for over 25s = £7.83
    – The Real Living Wage (wage rate based on what people actually need to live) = £8.75 across UK £10.20 in London
    – Previous National Living Wage (over 25s) – 2016 = £7.20 2017 = £7.50 (Gov.UK)

    The campaign for the living wage was started in 2001 by Citizens UK. At the time government minimum wage was just £3.70 an hour for under 25s. In 2016 the government raised minimum wage for over 25s and again in 2017 – this is known as a National Living Wage.

    The Living Wage Campaign - Brighton & Hove

    The Living Wage Campaign argues that the government ‘national living wage’ is not based on the costs of living a decent life – such as being able to buy healthy food, heat your home and buy things like a birthday / Christmas present for your family but is instead calculated on a target to reach 60% of median earnings by 2020. Under current forecasts they calculate to to rise from £7.50 to just under £9 an hour by 2020.

    The ‘real living wage’ set by this campaign is independently calculated factoring in the expenses people need to meet not simply to get by but to have a decent standard of living.

    Since the campaign began over 4,400 organisations in the UK such as Houses of Parliament, Oxfam, IKEA, Nationwide & ITV have chosen to voluntarily join the living wage movement – including us! As you can imagine 95% of living wage businesses have benefited – in terms of reputation, motivation of employees and in improved relations between managers and staff.

    I first heard about the living wage campaign a couple of years ago whilst attending an event held by my local Chamber of Commerce. In immediately recognising an alignment of values between the campaign and my business ethos I headed straight to their website after the event to check out what being a living wage employer meant and how to apply. I was delighted to discover that I was already paying my team well over the living wage making my business eligible and signed up straight away!

    Why is the living wage so important to me?

    I don’t believe that money buys happiness so this would never be the only measure by which I would would want myself or my team to weigh their worth in our workplace. Saying that I understand the necessity and freedom that financial security brings – we don’t live in a bubble where creative freedom and job satisfaction pays the bills.

    We live in a capitalist society – one that is being constantly squeezed by cuts to public funding and austerity measures. As the cost of living continues to rise and public support systems continue to diminish in the UK I feel a growing sense of responsibility as an employer to make sure that the individuals that work so hard creating our beautiful clothing and accessories are treated fairly and appropriately financially rewarded.

    Now as you may have noticed The Emperor’s Old Clothes is not IKEA or ITV. We are a small (but growing) independent fashion brand in a crowded marketplace. There is a lot of discussion around sustainable fashion these days much of which focuses on the poor working conditions overseas and the destruction of the environment. I truly believe that these are global problems that today’s society need to start facing and finding solutions to. However I also believe that we simultaneously need to look closer to home.

    Have you found yourself hopping online to buy some convenient fast fashion whilst the next day bemoaning the boarded up shops with ‘to let’ signs on streets in your local area? Whilst many of us feel powerless in today’s society there is something we can do: we can choose where we spend our hard-earned cash and who benefits from it.

    Would you rather add to the bottom line of massive corporations who when you look just a little closer are the ones damaging the environment and out-sourcing production to parts of the world with cheaper labour forces OR put that money, however little, back into the local economy?

    Many people complain at the price of sustainable fashion describing it as exclusive and unaffordable. I would agree that there is always more work to be done on inclusivity in most areas of life, and fashion in particular. However until more consumers support growing independent brands like ours the running costs will continue to be so high that there is little wiggle room for us to become ‘more affordable’.

    In our case, and that of many other living wage brands, the largest cost behind each product is labour, especially when you dedicate your brand to being 100% handmade. This is because as a living wage employer I’ve decided to prioritise the support and security of my team over pushing for massive profit margins.

    To me ‘labour’ doesn’t just mean paying a wage for the amount of hours it takes to make each garment. It also means working in a way that develops the skills of the individuals creating your garments, it means investing in our creativity as a brand and it means empowering women in business. This is not an afterthought – as a feminist I believe in the empowerment of women in the workplace and this includes financial empowerment not simply creative stimulation and developing employability!

    It is hard to achieve such high aspirations when you’re starting out and some sacrifices always have to be made. For instance we currently work with the fashion communications department at Brighton University offering their third year students marketing internships during their placement year. I would love to be able to offer these placements as paid internships but right now that isn’t feasible.

    Instead we make sure our interns get a wealth of experience and the chance to make a real impact during their time with us and develop lots of skills they’ve told us first-hand they rarely get to have with larger brands. I believe there is also real value in working with a variety of companies of different sizes and business models. Students often find small sustainable brands like ours hard to get experience with as many don’t have the time or resources to offer placements.

    We also offer a seamstress training programme which has proved very popular for those considering entering this industry but who aren’t sure what it’s like to work in a studio environment. The programme is one day a week and lasts 4-6 months. In this time the trainee is fully involved in our production team and gets to try every part of the handmade production process including creating a garment from scratch by themselves that they get to keep at the end of their placement.

    Looking to the future

    So how does a brand like ours continue to grow and keep to it’s ethics?

    It’s up to us to continue to produce high quality, beautiful products and keep working creatively to bring you our best service. However it’s also up to us to be transparent as a team and a brand about our ethics and the issues facing our industry and working practices.

    This is so that you, our customers, understand that when you buy from us you are supporting the living wage campaign, you are supporting female empowerment and you are supporting the local economy not simply buying a pretty outfit or gift.

    Like I said we can always do better and I’m ambitious for my business.

    Here are my goals for the future of The Emperor’s Old Clothes team:

    – To offer paid marketing work placements for students
    – To offer full-time paid traineeships for those who want to become seamstresses to get work experience and develop their skills
    – To continue to pay above the living wage for as long as my business continues
    – To be an example for the next generation of fashion entrepreneurs showing that you can participate in this industry on your terms

    I believe that the tide is turning on fast fashion and society’s view of consumerism is changing.

    This is proved to me everyday by the passion and excitement of our wonderful customers, old and new.

    I encourage my fellow sustainable fashion designers and business owners to be more transparent about the decisions and ethics behind their products & business models, to help us all educate each other and make the shift into a more sustainable industry and society.

    Why sustainable fashion starts with a living wage - The Emperor's Old Clothes

    Sharing my story & viewpoint here is my small personal contribution today – sharing this and the stories of others can be yours!

    We’d love to hear your thoughts on the living wage and sustainable fashion. Please comment below or join the conversation with us over on Instagram or Facebook.

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    GARMENT DIMENSIONS

    Top length:
    UK 6-8 / EUR 34 / US 2-4 = length from centre of collarbone 11.5” / 29cm″

    UK 10-12 / EUR 36 / US 6-8 = length from centre of collarbone 12” / 30.5cm″

    UK 12-14 / EUR 38 / US 10-12 = length from centre of collarbone 12″ / 30.5cm″

    UK 14-16 / EUR 40 / US 12-14 = length from centre of collarbone 14” / 35.5cm″

    UK 18-20 / EUR 44 / US 16-18 = length from centre of collarbone 16.5” / 42cm″

    UK 22-24 / EUR 50 / US 20-22 = length from centre of collarbone 16.5” / 42cm″

    UK 26-28 / EUR 56 / US 24-26 = length from centre of collarbone 17.75” / 45cm″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 34 / US 0-2 = length from waist 33.5″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 33.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 33.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 34.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 36″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 36″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 36″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 36″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Shorts length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 15″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 15″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 15″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 15″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 15.5″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 21″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 21″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 21″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 27″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 27″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 27″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 27″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Short length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 15″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 15″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 15″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 15″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 15.5″

    UK 18-20 / EUR 50 / US 16-18 = length from waist 21″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 21″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 21″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 41″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 42″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 42″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 42″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 42″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 42″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 42″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 42″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 34 / US 0-2 = length from waist 33.5″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 33.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 33.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 34.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 36″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 36″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 36″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Shorts length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 15″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 15″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 15″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 15″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 15.5″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 21″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 21″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 21″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 17.5″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 17.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 17.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 17.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 17.5″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 20″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 20.5″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 24″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 24″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 24″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 24.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 26″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 27″

    UK 26-28 / EUR 56 / US 22 = length from waist 27″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 26″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 35″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 35″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 35″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 35″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 35″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 35″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 36″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 36″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 17.5

    UK 6-8 / EUR 34 / US 2-4 = length from waist 17.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 17.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 17.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 17.5″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 20.5″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 20.5″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 26″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 25″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 24″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 24″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 24″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 24.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 26″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 27″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 24″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 24″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 24″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 24.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 26″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 27″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 27″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 25″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 33.5″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 33.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 33.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 34.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 36″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 36″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 36″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 42″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 33.5″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 33.5″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 33.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 34.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 36″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 36″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 36″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 36″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 27″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 27″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 27″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 27″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Skirt length:
    UK 4-6 / EUR 32 / US 0-2 = length from waist 22″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 22″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 25″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 25″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 25″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 25″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 25″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 26″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 34 / US 0-2 = length from waist 41″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 41″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 41.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 41.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 42″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 42″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 42″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 42″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 34 / US 0-2 = length from waist 41″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 41″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 41.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 41.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 42″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 42″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 42″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 42″

    Want a specific short length? Just let us know in the order notes.

    GARMENT DIMENSIONS

    Trouser length:
    UK 4-6 / EUR 34 / US 0-2 = length from waist 41″

    UK 6-8 / EUR 34 / US 2-4 = length from waist 41″

    UK 10-12 / EUR 36 / US 6-8 = length from waist 41.5″

    UK 12-14 / EUR 38 / US 10-12 = length from waist 41.5″

    UK 14-16 / EUR 40 / US 12-14 = length from waist 42″

    UK 18-20 / EUR 44 / US 16-18 = length from waist 42″

    UK 22-24 / EUR 50 / US 20-22 = length from waist 42″

    UK 26-28 / EUR 56 / US 24-26 = length from waist 42″

    Want a specific short length? Just let us know in the order notes.

    HOW TO TAKE YOUR LEG LENGTH MEASUREMENT

    ABOVE THE KNEE

    BELOW THE KNEE

    MID-CALF

    ANKLE LENGTH

    FLOOR LENGTH
    STEP 1

    We start the leg length measurement from the waist as most of our designs are high-waisted. Locate your waistline which is the narrowest part of your torso: it’s helpful to pull your top to be tight against the body so you can locate the narrowest point.

    STEP 2

    Place the tape measure at your waistline and measure down the leg until you find the point at which you want your garment to end.

    For instance: A mini-skirt may finish above the knee whilst a pencil skirt traditionally finishes just below the knee.
    Remember it’s up to you how long you want the length of your garment to be!
    We can always take a hem up to make your garment shorter but it’s far trickier to make a garment longer so if you’re unsure it’s always safer to measure a little longer than shorter.

    HOW TO TAKE YOUR RISE MEASUREMENT

    STEP 1

    Place the tape measure at your waistline and pass the tape measure between your legs.

    STEP 2

    Where the tape measure reaches your waistline in the centre of your back is your rise measurement.

    We’d recommend getting a friend to help or to stand in front of a mirror to take this measurement to ensure you are reaching your waistline at the back and not reaching too high or too low.

    HOW TO TAKE YOUR TOP LENGTH MEASUREMENT

    Place the tape measure at the centre of your collarbones at the base of your neck and measure down the torso until you find the point at which you want your garment to end.
    Our Crop-top is designed to end around the waistline + our Tee is designed to end around the hips.

    Size Guide

    Below is our international size guide including bust, waist and hip measurements in inches & centimetres.We hope that this chart helps you find your perfect garment size with us.However, we are used to altering designs to fit customers who are in between sizes so if you have any specific requirements or need any help please don't hesitate to get in touch.
    UK EU US BUST WAIST HIPS
    4-6 32 2 32in 81.5cm 25in 63.5cm 35in 89cm
    6-8 34 4 34.5in 88cm 26.5in 67.5cm 36in 91.5cm
    10-12 36 6 36in 92cm 28in 71.5cm 38in 97cm
    12-14 38 8 40in 102cm 32in 81.5cm 42in 107cm
    14-16 40 10 44in 112cm 36.5in 93cm 47in 119.5cm
    18-20 46 14 50in 127cm 42in 106.5cm 52in 132cm
    22-24 50 18 56in 142cm 48in 122cm 58in 147cm
    26-28 56 22 62in 157.5cm 54in 137.5cm 64in 162.5cm
    30-32 62 26 68in 172.5cm 60in 152.5cm 70in 178cm

    We are in the process of extending our size range. This is quite a lengthy process for a small brand but it is something we are 100% committed to.If we don't currently go up or down to your size please get in touch with your measurements + we can create you your dream 'design your own' garment!

    Check out our guide to taking your own body measurements & our handy measuring kits

    Size Guide

    Below is our international size guide including bust, waist and hip measurements in inches & centimetres.We hope that this chart helps you find your perfect garment size with us.However, we are used to altering designs to fit customers who are in between sizes so if you have any specific requirements or need any help please don't hesitate to get in touch.
    UK EU US BUST WAIST HIPS
    4-6 32 2 32in 81.5cm 25in 63.5cm 35in 89cm
    6-8 34 4 34.5in 88cm 26.5in 67.5cm 36in 91.5cm
    10-12 36 6 36in 92cm 28in 71.5cm 38in 97cm
    12-14 38 8 40in 102cm 32in 81.5cm 42in 107cm
    14-16 40 10 44in 112cm 36.5in 93cm 47in 119.5cm
    18-20 46 14 50in 127cm 42in 106.5cm 52in 132cm
    22-24 50 18 56in 142cm 48in 122cm 58in 147cm
    26-28 56 22 62in 157.5cm 54in 137.5cm 64in 162.5cm
    30-32 62 26 68in 172.5cm 60in 152.5cm 70in 178cm

    We are in the process of extending our size range. This is quite a lengthy process for a small brand but it is something we are 100% committed to.If we don't currently go up or down to your size please get in touch with your measurements + we can create you your dream 'design your own' garment!

    Check out our guide to taking your own body measurements & our handy measuring kits

    HOW TO TAKE YOUR BICEP MEASUREMENT

    Wrap your tape measure around the widest part of your upper arm. Where the tape measure meets is your bicep measurement.

    HOW TO TAKE YOUR SLEEVE MEASUREMENT

    A. SHORT SLEEVES

    B. THREE QUARTER LENGTH SLEEVES

    STEP 1

    Place the end of the tape measure at the edge of your shoulder – just before where it starts to slope down.

    STEP 2

    Measure to where you would like your short sleeve to finish on your arm. Typically this is about one third of the way down the upper part of the arm.

    STEP 1

    Place the end of the tape measure at the edge of your shoulder – just before where it starts to slope down.

    STEP 2

    Measure to where you would like your three quarter length sleeve to finish on your arm. Typically this is about 5cm lower than your elbow.

    HOW TO TAKE YOUR HIPS MEASUREMENT

    STEP 1

    Your hip measurement is taken at the widest point of the bottom half of your body. It’s helpful to pull your trousers or skirt to be tight against the body so you can locate this widest point.
    Pass the tape measure around your back to meet at the front level with this widest point.

    STEP 2

    You want to make sure the tape measure is level all the way around the body.

    STEP 3

    Record the number of centimeters where the tape measure meets – this is your hips measurement.

    HOW TO TAKE YOUR BUST MEASUREMENT

    STEP 1

    Lift your arms and pass the tape measure around your back to meet at the front.

    STEP 2

    You want to make sure the tape measure is level all the way around the body in line with the nipple line.

    STEP 3

    Record the number of centimetres where the tape measure meets – this is your bust measurement.

    HOW TO TAKE YOUR WAIST MEASUREMENT

    STEP 1

    Your waist is the narrowest point in your torso. It’s helpful to pull your top to be tight against the body so you can locate the narrowest point. Pass the tape measure around your back to meet at the front level with this narrowest point.

    STEP 2

    Record the number of centimetres where the tape measure meets – this is your waist measurement.

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